Case studies, Northern Territory, Australia

Case studies

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"To be able to launch the World’s First Cat Truck, we needed a destination that would provide the perfect setting and send all the right messages about the brand, product and people. The Northern Territory delivered."

Glen Sharman, Marketing & Communications Manager Cat/NC2

Steven Wang describes Destination X as “a journey, an adventure, and an overall experience for driving the BMW X Series in a destination which is and should be full of discoveries, explorations and of course enjoyment”.

Steven Wang, New Asia Pacific Travel’s Managing Director